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Ralf Hofestädt

"In die GI bin ich damals eingetreten, weil es die BIOINFORMATIK nicht als Lehrfach an den deutschen Universitäten gab. Die GI bot uns wichtige "Instrumente", um dies zu ändern."

 

2nd Int. Workshop on Intelligent Data Analysis in Integrated Social CRM (iCRM 2017) at Web Intelligence 2017 (Wi2017)

 
23.08 - 26.08
 
09:00 - 18:00
 
 

The conference workshop aims to shed light on current research efforts targeting the development of innovative tools and methods for intelligent data analysis in Social CRM, resulting in new (integrated) processes, capabilities and innovative business cases. The setup is interdisciplinary and invites researchers as well as professionals to contribute research papers, case studies or to present prototypes on relevant topics, both completed and ongoing.

 

The workshop takes place within the 2017 IEEE/WIC/ACM International Conference on Web Intelligence (WI) from August 23-26, 2017 at the Universität Leipzig. More Information about the conference can be found at webintelligence2017.com

 

Integrated Social Customer Relationship Management (Social CRM) aims at using data from social media in customer-oriented processes. However, transforming the large volume of mostly unstructured social media content into value adding opportunities remains challenging. A variety of software applications based on web and text mining techniques has emerged for this task, which identify relevant social media postings and extract basic information (e.g. number of “likes”, occurrences of key words, identification of simple sentiments). Many of these tools are only little integrated and fall short of identifying more complex patterns, such as, semantic relationships between actors, profiles or postings from large, dispersed and unstructured databases.

 

Advanced techniques, such as semantic business intelligence (SBI) (e.g., semantic enrichment and disambiguation of social media data, data warehouses based on the semantic web, semantic interoperability) or computational intelligence (CI) (e.g. artificial neural networks, Bayesian models, fuzzy systems and evolutionary computing), promise to improve the capabilities in knowledge discovery and may also enable new usage scenarios for Social CRM (e.g. impact simulation, network analysis, topic development, trend prediction) in various domains (e.g. tourism, banking, energy, public sector, publishing, health, logistics, education).

 

Topics of interest include, but are not restricted to:

 

• Application of big data technologies in Social CRM

• Case studies representing current and new scenarios in Social CRM

• Crowdsourcing in data analysis

• Data-enabled Social CRM processes

• Data integration and fusion in Social CRM

• Efficiency and effectiveness of Social CRM

• Measurement of Social CRM solutions and implementations

• Novel data analysis algorithms

• Privacy management in Social CRM

• Tools for Social Media Monitoring and Social Network Analysis

• Use cases of social media for CRM

• Value and quality of data in Social CRM analytics

 

More information about the workshop and submission deadlines at webintelligence2017.com/program/workshops/icrm-2017